If you've recently spent some time viewing GRWM TikToks, chances are you've come across at least one influencer with a striking, dark line drawn around their lips, looking like they used a marker. This eye-catching item is actually a new beauty trend. Sacheu Beauty’s Long-Lasting Lip Liner, $12 , a viral sensation that has been gaining momentum ever since Billie Eilish mentioned it in passing. backstage beauty routine .
The idea is quite simple: This lip liner functions more like a temporary tattoo compared to typical ones. Apply it, allow the liquid to settle for several minutes as it changes color, then remove the dried film to expose a lasting stain designed to withstand various forms of smearing and transfer. Those frustrated with needing frequent touch-ups during the day will instantly grasp its allure.
Of course, we needed to check out the buzz surrounding the product, which has garnered millions of views. on TikTok , was justified. Ahead, our beauty editors tested a handful of Sacheu’s most talked-about lip liner shades, exclusively available at Ulta Here are our uncensored opinions.
Venus Wong, senior writer
She tried: Sacheu Lip Liner Stay-N (available at Noode), $12
“My lip makeup rarely survives a meal — I’m constantly wiping my mouth with a napkin — so I’m the ideal candidate to test this product. Upon first application, the product felt a little tight and tingly on my lips (like I was wearing a clay mask), but that sensation faded away in a few minutes. For me, just under nine minutes was more than enough to dye the edge of my lips a nudish-pink that looks way more wearable than I expected. I will say that because it’s a stain, the lines are a bit more harsh and defined than a regular lip pencil, so it’s worth keeping that in mind if you prefer a more blurred effect.
“Thanks to conditioning ingredients like vitamin E and hyaluronic acid In the formula, my lips didn't feel dry or chapped. More crucially, the color remained steadfast and did not smudge despite my constant rubbing. The '90s-style lip look I keep returning to involves layering this stain under a glossy nude shade (this combination never fails to impress me). Laneige’s Glaze Craze Tinted Lip Serum in Sugar Glaze lately). At $12, it’s a few dollars cheaper than many lip liners on the market. The best part? You’ll get tons of wear from it, since there’s very little reapplication required.”
Vanese Maddix, contributing beauty writer
She tried: Sacheu Lip Liner Stay-N (in HEY-zel), $12
My lips tend to become quite dry, so I exclusively use liners that provide hydration and moisture. Immediately upon application, I detected a somewhat adhesive-like scent from the product. As it started to set, the consistency felt mildly tacky. I kept it on for the entire 15 minutes, and throughout that time, my lips remained comfortable, without any tingling sensation or dryness—this was encouraging. When removing it, it came off in one piece instead of flaking off in bits.
My lips naturally have a brown tint, and this stain turned out only slightly deeper than my typical lip color. I had expected it to be significantly darker, particularly because the formulation appears quite intense. Nonetheless, HEY-zel is indeed the deepest option offered. What impressed me most was how long-lasting it was; it stayed intact throughout the entire day without smudging, even when eating. Even so, this item won't take the place of my favorite lipstick. Rhode Peptide Lip Shape or Charlotte Tilbury Lip Cheat Any time soon, I completely understand why this has become so popular and why folks continue to return to it. It appears fantastic when paired with a transparent gloss as an overlay, however, I am interested in seeing more intense hues from Sacheu in the days ahead."
Jacqueline Kilikita, beauty director
She tried: Sacheu Lip Liner Stay-N (from CoReal), $12
My initial encounter with peel-off lip stains was through Wonderskin. Even though there were numerous positive testimonials, I wasn't particularly fond of it, which led me to approach Sacheu’s version With considerable doubt. The process is relatively simple, yet the product sets rapidly—you must act swiftly. Layering proved challenging when trying to increase depth; after setting, revisiting those areas wasn’t effective. Applying an excessive amount should be avoided since it has a tendency to settle into lip creases differently than what you’d typically experience with conventional pencil liners.
“Peeling it off was quick and totally painless, but the pigment clung to my dry patches, creating an uneven finish. I’m not a red lip person, so I might not be the best judge of the shade, but once I added a bit of lip oil, it evened out and looked much better! As a habitual lip licker (and picker), it didn’t last very long on me — just smushing my lips together and eating breakfast was enough to wear most of it, so I ended up removing the rest with a little micellar water on a cotton bud. It’s safe to say, it won’t be replacing my trusty Laura Mercier Perfecting Lip Liner Any time now, but it’s quite enjoyable.
Karina Hoshikawa, senior writer
She tried: Sacheu Lip Liner Stay-N (available at getREADY), $12
I adore the concept of wearing red lipstick, yet most times, I opt out because of how demanding it can be. Wearing a bold red lip requires being cautious about eating and drinking, needing frequent retouches, and typically steering clear of smudging, especially since I tend to frequently touch my face. Fortunately, Sacheu has addressed this issue. getREADy A shade of long-lasting lip liner. I find it useful whether used solely as an outline or applied across the entire lips. Afterward, you can layer with a classic red lipstick for extended durability, or use a tinted lip balm for a softer look. Throughout the day, even post-meals and drinks, this product stayed put when first applied early morning. While I reapplied lipstick several times, the initial line drawn by the liner remained intact without smudging. The best part? It’s very comfortable to wear, and the subtle tones blend well under various shades of reds—from warmer, orangier varieties to cooler, bluer variants such as MAC Ruby Woo .”
She also tried: Check out the Sacheu Lip Liner Stay-N (available at MUAH-ve) for just $12.
“ This shade It is absolutely stunning. On my olive complexion, it provides the ideal 'like my natural lips' look with a warm, rosy nude shade. These lip liners are nearly too pigment-rich for me. I typically wear them for about five minutes before removing most of it; this duration suffices to create a lasting stain throughout the day. When using MUAH-ve, I prefer applying it after fresh exfoliation of the lips (removing any dry or flaky areas), ensuring they're smooth yet not overly hydrated as excessive moisture can interfere with how well the product adheres.
As you've probably noticed in numerous TikTok videos, the highlight of Sacheu's lip liner lies in its peel-and-reveal feature. However, here’s a professional suggestion: Keep a tissue handy because taking off this product can get somewhat untidy. Despite applying it carefully and evenly, wiping away the thin layer of lip color ended up smearing onto my hands and nails. I usually opt for a nude lipstick look daily, and my preferred method to sport MUAH-ve is by topping it with a tinted balm to enhance both hydration and shade intensity. This has become one of my go-to combinations recently. Burt’s Bees tinted lip balm in Red Dahlia nonstop ever since recently testing it for another review .”
Tanyel Mustafa, senior writer
She tried: Sacheu Lip Liner Stay-N (in P-Inked), $12
“This lip stain is easy enough to use. It’s quite stiff and sticky in texture, making it simple to shape the lines compared to a more fluid one. After 10 minutes, it peeled off with only a couple of flakes left. The pigment was a bit too strong for my liking, as I prefer my lip liner to look more subtle, but with some lipstick dabbed over top, I liked the final effect a lot more. It did, however, leave my lips feeling irritated for the first hour or two after applying. They didn’t look irritated, but I could feel that my skin wasn’t too happy. Thankfully, this did settle after a while.
After enjoying a burger and downing a couple of pints, the stain had somewhat diminished by the end of the night. While it was still visible, it appeared just as I hoped it would have at the beginning—more like a subtle enhancement rather than an evident streak. Despite the annoying feeling it caused, I'd consider using it again and opt for a lighter touch initially since it ended up looking quite attractive after a few hours (as shown above).
The tale was initially featured on True North Viral.
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